TikTok Image Sizes Guide (2026)
TikTok has become one of the most important platforms for creators and brands. Getting your image sizes right ensures your profile looks professional and your content stands out. This guide covers every TikTok image dimension you need in 2026.
TikTok Video Cover Size (1080 x 1920)
TikTok video covers display at 1080×1920 pixels in a 9:16 aspect ratio. This is the image viewers see before they play your video. A compelling cover can dramatically increase views, especially when users browse your profile grid. Use bold text overlays and high-contrast visuals. The cover appears at different sizes depending on where it's shown (profile grid vs. For You page).
TikTok Profile Picture (200 x 200)
Profile pictures on TikTok are 200×200 pixels and displayed as circles. Use a clear, recognizable image that works at small sizes. Your profile picture appears next to every comment and video you post, so it should be instantly identifiable. For brands, use a simplified logo.
TikTok Ad Image Sizes
TikTok ads support several formats. In-feed ads use 1080×1920 (9:16). Spark ads can use the creator's original video cover. TopView ads display at 1080×1920 full screen. For carousel ads, use 1080×1080 square images. Always include a clear call-to-action and keep text concise for mobile viewing.
TikTok Shop Product Images
TikTok Shop product listings display best with square images at 1080×1080 or higher. Use white backgrounds for product clarity. Multiple angles help buyers make purchase decisions. TikTok compresses uploaded images, so start with the highest quality possible.
Optimizing for the Algorithm
TikTok's algorithm favors content that keeps viewers watching. Your cover image is the first impression. Use bright colors that stand out in the feed. Add text that creates curiosity. Test different cover styles to see which ones get the most views from your profile.
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Frequently Asked Questions
- What size is a TikTok video cover?
- TikTok video covers are 1080×1920 pixels (9:16 aspect ratio).
- What is the TikTok profile picture size?
- TikTok profile pictures are 200×200 pixels and displayed as circles.