Color #301754 Color / Colour Code #301754
This page shows the hex color code for color #301754 (#301754). The colour is a purple tone with 57% saturation and 21% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #301754 against common backgrounds.
Complementary Colors
#301754 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 235, 265, and 295 degrees for harmonious combinations.
Triadic Palette
Three colors at 265, 25, and 145 degrees.
Color Palettes Using #301754
Five shades at lightness levels 15% through 85% while keeping hue at 265 and saturation at 57%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 265 to 310 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 265 with its complement at 85 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #301754
Lightness variations at hue 265 and 57% saturation.
CSS Gradients with #301754
Design Use Cases for #301754
Balanced UI Color
At 57% saturation, #301754 strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Deep Accent & Text Color
#301754 at 21% lightness is dark enough for readable body text on light backgrounds while retaining its purple character. Use for headings, emphasized text, or deep accent borders. It provides contrast without the harshness of pure black.
Creativity & Premium Positioning
#301754 falls in the purple spectrum (hue 265). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #301754 (hue 265) to its complement at hue 85. For a subtler effect, try pairing with an analogous color at hue 295. Use CSS: background: linear-gradient(135deg, #301754, #3b5417);
CSS Code for #301754
Similar Colors
Colors visually similar to #301754 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #301754 across image editing and color design tools.
About Color #301754 (#301754)
#301754 is a purple color (colour) with RGB channel values of 48 red, 23 green, and 84 blue. The blue channel is dominant by a ratio of 3.7:1 over the weakest channel. In HSL terms, the hue sits at 265 degrees with 57% saturation and 21% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #301754 is 37/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 43% cyan, 73% magenta, 0% yellow, and 67% key (black).
The WCAG contrast ratio of #301754 against white is 15.26:1 and against black is 1.38:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #3B5417 creates maximum visual tension when paired with #301754. For more harmonious color combinations, use the analogous colours #171C54 and #4F1754, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #301754
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #301754?
- #301754 is Color #301754, a purple color (colour) with RGB(48, 23, 84), HSL(265, 57%, 21%), and CMYK(43%, 73%, 0%, 67%). Its perceived brightness is 37/255.
- Is #301754 accessible for text?
- Against white, #301754 has a contrast ratio of 15.26:1 (passes AA for normal text). Against black, it has 1.38:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #301754?
- The complementary colour is #3B5417 (hue 85). For subtle color combinations, use analogous colours #171C54 and #4F1754. The triadic palette adds #543017 and #175430 for vibrant variety.
- How do I use #301754 in CSS?
- Use any format: color: #301754; or rgb(48, 23, 84); or hsl(265, 57%, 21%). For CSS custom properties: --color-primary: 265 57% 21%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.