Color #304CD3 Color / Colour Code #304CD3
This page shows the hex color code for color #304cd3 (#304CD3). The colour is a blue tone with 65% saturation and 51% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #304CD3 against common backgrounds.
Complementary Colors
#304CD3 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 200, 230, and 260 degrees for harmonious combinations.
Triadic Palette
Three colors at 230, 350, and 110 degrees.
Color Palettes Using #304CD3
Five shades at lightness levels 15% through 85% while keeping hue at 230 and saturation at 65%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 230 to 275 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 230 with its complement at 50 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #304CD3
Lightness variations at hue 230 and 65% saturation.
CSS Gradients with #304CD3
Design Use Cases for #304CD3
Vibrant Brand Color
#304CD3 has a strong 65% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Soft Accent & Highlight
With 51% lightness, #304CD3 has a softer, more approachable quality. It works well for hover states, subtle highlights, progress indicators, and secondary UI elements. This lightness range is particularly effective for tag backgrounds and status indicators.
Trust & Professional Identity
#304CD3 sits in the blue range (hue 230). Blue is the world's most popular color for corporate identities because it conveys trust, stability, and competence. Use it for navigation bars, link text, form focus states, and any element where user confidence matters. Financial, healthcare, and technology brands rely heavily on this hue range.
Gradient Pairing
Create a gradient from #304CD3 (hue 230) to its complement at hue 50. For a subtler effect, try pairing with an analogous color at hue 260. Use CSS: background: linear-gradient(135deg, #304cd3, #d3b831);
CSS Code for #304CD3
Similar Colors
Colors visually similar to #304CD3 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #304CD3 across image editing and color design tools.
About Color #304CD3 (#304CD3)
#304CD3 is a blue color (colour) with RGB channel values of 48 red, 76 green, and 211 blue. The blue channel is dominant by a ratio of 4.4:1 over the weakest channel. In HSL terms, the hue sits at 230 degrees with 65% saturation and 51% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #304CD3 is 83/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 77% cyan, 64% magenta, 0% yellow, and 17% key (black).
The WCAG contrast ratio of #304CD3 against white is 6.77:1 and against black is 3.10:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 36% lightness.
The complementary colour #D3B831 creates maximum visual tension when paired with #304CD3. For more harmonious color combinations, use the analogous colours #319DD3 and #6731D3, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #304CD3
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #304CD3?
- #304CD3 is Color #304CD3, a blue color (colour) with RGB(48, 76, 211), HSL(230, 65%, 51%), and CMYK(77%, 64%, 0%, 17%). Its perceived brightness is 83/255.
- Is #304CD3 accessible for text?
- Against white, #304CD3 has a contrast ratio of 6.77:1 (passes AA for normal text). Against black, it has 3.10:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #304CD3?
- The complementary colour is #D3B831 (hue 50). For subtle color combinations, use analogous colours #319DD3 and #6731D3. The triadic palette adds #D3314C and #4CD331 for vibrant variety.
- How do I use #304CD3 in CSS?
- Use any format: color: #304cd3; or rgb(48, 76, 211); or hsl(230, 65%, 51%). For CSS custom properties: --color-primary: 230 65% 51%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.