Color #490378 Color / Colour Code #490378
This page shows the hex color code for color #490378 (#490378). The colour is a purple tone with 95% saturation and 24% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #490378 against common backgrounds.
Complementary Colors
#490378 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 246, 276, and 306 degrees for harmonious combinations.
Triadic Palette
Three colors at 276, 36, and 156 degrees.
Color Palettes Using #490378
Five shades at lightness levels 15% through 85% while keeping hue at 276 and saturation at 95%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 276 to 321 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 276 with its complement at 96 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #490378
Lightness variations at hue 276 and 95% saturation.
CSS Gradients with #490378
Design Use Cases for #490378
High-Impact Accent
With 95% saturation, #490378 is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Deep Accent & Text Color
#490378 at 24% lightness is dark enough for readable body text on light backgrounds while retaining its purple character. Use for headings, emphasized text, or deep accent borders. It provides contrast without the harshness of pure black.
Creativity & Premium Positioning
#490378 falls in the purple spectrum (hue 276). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #490378 (hue 276) to its complement at hue 96. For a subtler effect, try pairing with an analogous color at hue 306. Use CSS: background: linear-gradient(135deg, #490378, #327703);
CSS Code for #490378
Similar Colors
Colors visually similar to #490378 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #490378 across image editing and color design tools.
About Color #490378 (#490378)
#490378 is a purple color (colour) with RGB channel values of 73 red, 3 green, and 120 blue. The blue channel is dominant by a ratio of 40.0:1 over the weakest channel. In HSL terms, the hue sits at 276 degrees with 95% saturation and 24% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #490378 is 37/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 39% cyan, 98% magenta, 0% yellow, and 53% key (black).
The WCAG contrast ratio of #490378 against white is 13.40:1 and against black is 1.57:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #327703 creates maximum visual tension when paired with #490378. For more harmonious color combinations, use the analogous colours #0F0377 and #77036C, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #490378
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #490378?
- #490378 is Color #490378, a purple color (colour) with RGB(73, 3, 120), HSL(276, 95%, 24%), and CMYK(39%, 98%, 0%, 53%). Its perceived brightness is 37/255.
- Is #490378 accessible for text?
- Against white, #490378 has a contrast ratio of 13.40:1 (passes AA for normal text). Against black, it has 1.57:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #490378?
- The complementary colour is #327703 (hue 96). For subtle color combinations, use analogous colours #0F0377 and #77036C. The triadic palette adds #774903 and #037749 for vibrant variety.
- How do I use #490378 in CSS?
- Use any format: color: #490378; or rgb(73, 3, 120); or hsl(276, 95%, 24%). For CSS custom properties: --color-primary: 276 95% 24%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.