Color #490BAD Color / Colour Code #490BAD
This page shows the hex color code for color #490bad (#490BAD). The colour is a purple tone with 88% saturation and 36% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #490BAD against common backgrounds.
Complementary Colors
#490BAD paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 233, 263, and 293 degrees for harmonious combinations.
Triadic Palette
Three colors at 263, 23, and 143 degrees.
Color Palettes Using #490BAD
Five shades at lightness levels 15% through 85% while keeping hue at 263 and saturation at 88%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 263 to 308 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 263 with its complement at 83 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #490BAD
Lightness variations at hue 263 and 88% saturation.
CSS Gradients with #490BAD
Design Use Cases for #490BAD
High-Impact Accent
With 88% saturation, #490BAD is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Primary Interface Color
At 36% lightness, #490BAD is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Creativity & Premium Positioning
#490BAD falls in the purple spectrum (hue 263). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #490BAD (hue 263) to its complement at hue 83. For a subtler effect, try pairing with an analogous color at hue 293. Use CSS: background: linear-gradient(135deg, #490bad, #6fad0b);
CSS Code for #490BAD
Similar Colors
Colors visually similar to #490BAD based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #490BAD across image editing and color design tools.
About Color #490BAD (#490BAD)
#490BAD is a purple color (colour) with RGB channel values of 73 red, 11 green, and 173 blue. The blue channel is dominant by a ratio of 15.7:1 over the weakest channel. In HSL terms, the hue sits at 263 degrees with 88% saturation and 36% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #490BAD is 48/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 58% cyan, 94% magenta, 0% yellow, and 32% key (black).
The WCAG contrast ratio of #490BAD against white is 10.86:1 and against black is 1.93:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #6FAD0B creates maximum visual tension when paired with #490BAD. For more harmonious color combinations, use the analogous colours #0B1EAD and #9A0BAD, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #490BAD
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #490BAD?
- #490BAD is Color #490BAD, a purple color (colour) with RGB(73, 11, 173), HSL(263, 88%, 36%), and CMYK(58%, 94%, 0%, 32%). Its perceived brightness is 48/255.
- Is #490BAD accessible for text?
- Against white, #490BAD has a contrast ratio of 10.86:1 (passes AA for normal text). Against black, it has 1.93:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #490BAD?
- The complementary colour is #6FAD0B (hue 83). For subtle color combinations, use analogous colours #0B1EAD and #9A0BAD. The triadic palette adds #AD490B and #0BAD49 for vibrant variety.
- How do I use #490BAD in CSS?
- Use any format: color: #490bad; or rgb(73, 11, 173); or hsl(263, 88%, 36%). For CSS custom properties: --color-primary: 263 88% 36%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.