Color #490D4F Color / Colour Code #490D4F
This page shows the hex color code for color #490d4f (#490D4F). The colour is a purple tone with 72% saturation and 18% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #490D4F against common backgrounds.
Complementary Colors
#490D4F paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 265, 295, and 325 degrees for harmonious combinations.
Triadic Palette
Three colors at 295, 55, and 175 degrees.
Color Palettes Using #490D4F
Five shades at lightness levels 15% through 85% while keeping hue at 295 and saturation at 72%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 295 to 340 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 295 with its complement at 115 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #490D4F
Lightness variations at hue 295 and 72% saturation.
CSS Gradients with #490D4F
Design Use Cases for #490D4F
Vibrant Brand Color
#490D4F has a strong 72% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Deep Accent & Text Color
#490D4F at 18% lightness is dark enough for readable body text on light backgrounds while retaining its purple character. Use for headings, emphasized text, or deep accent borders. It provides contrast without the harshness of pure black.
Creativity & Premium Positioning
#490D4F falls in the purple spectrum (hue 295). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #490D4F (hue 295) to its complement at hue 115. For a subtler effect, try pairing with an analogous color at hue 325. Use CSS: background: linear-gradient(135deg, #490d4f, #124f0d);
CSS Code for #490D4F
Similar Colors
Colors visually similar to #490D4F based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #490D4F across image editing and color design tools.
About Color #490D4F (#490D4F)
#490D4F is a purple color (colour) with RGB channel values of 73 red, 13 green, and 79 blue. The blue channel is dominant by a ratio of 6.1:1 over the weakest channel. In HSL terms, the hue sits at 295 degrees with 72% saturation and 18% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #490D4F is 38/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 8% cyan, 84% magenta, 0% yellow, and 69% key (black).
The WCAG contrast ratio of #490D4F against white is 14.45:1 and against black is 1.45:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #124F0D creates maximum visual tension when paired with #490D4F. For more harmonious color combinations, use the analogous colours #280D4F and #4F0D33, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #490D4F
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #490D4F?
- #490D4F is Color #490D4F, a purple color (colour) with RGB(73, 13, 79), HSL(295, 72%, 18%), and CMYK(8%, 84%, 0%, 69%). Its perceived brightness is 38/255.
- Is #490D4F accessible for text?
- Against white, #490D4F has a contrast ratio of 14.45:1 (passes AA for normal text). Against black, it has 1.45:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #490D4F?
- The complementary colour is #124F0D (hue 115). For subtle color combinations, use analogous colours #280D4F and #4F0D33. The triadic palette adds #4F490D and #0D4F49 for vibrant variety.
- How do I use #490D4F in CSS?
- Use any format: color: #490d4f; or rgb(73, 13, 79); or hsl(295, 72%, 18%). For CSS custom properties: --color-primary: 295 72% 18%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.