Color #491C78 Color / Colour Code #491C78
This page shows the hex color code for color #491c78 (#491C78). The colour is a purple tone with 62% saturation and 29% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #491C78 against common backgrounds.
Complementary Colors
#491C78 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 239, 269, and 299 degrees for harmonious combinations.
Triadic Palette
Three colors at 269, 29, and 149 degrees.
Color Palettes Using #491C78
Five shades at lightness levels 15% through 85% while keeping hue at 269 and saturation at 62%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 269 to 314 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 269 with its complement at 89 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #491C78
Lightness variations at hue 269 and 62% saturation.
CSS Gradients with #491C78
Design Use Cases for #491C78
Vibrant Brand Color
#491C78 has a strong 62% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Deep Accent & Text Color
#491C78 at 29% lightness is dark enough for readable body text on light backgrounds while retaining its purple character. Use for headings, emphasized text, or deep accent borders. It provides contrast without the harshness of pure black.
Creativity & Premium Positioning
#491C78 falls in the purple spectrum (hue 269). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #491C78 (hue 269) to its complement at hue 89. For a subtler effect, try pairing with an analogous color at hue 299. Use CSS: background: linear-gradient(135deg, #491c78, #4b781c);
CSS Code for #491C78
Similar Colors
Colors visually similar to #491C78 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #491C78 across image editing and color design tools.
About Color #491C78 (#491C78)
#491C78 is a purple color (colour) with RGB channel values of 73 red, 28 green, and 120 blue. The blue channel is dominant by a ratio of 4.3:1 over the weakest channel. In HSL terms, the hue sits at 269 degrees with 62% saturation and 29% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #491C78 is 52/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 39% cyan, 77% magenta, 0% yellow, and 53% key (black).
The WCAG contrast ratio of #491C78 against white is 12.20:1 and against black is 1.72:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #4B781C creates maximum visual tension when paired with #491C78. For more harmonious color combinations, use the analogous colours #1C1E78 and #761C78, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #491C78
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #491C78?
- #491C78 is Color #491C78, a purple color (colour) with RGB(73, 28, 120), HSL(269, 62%, 29%), and CMYK(39%, 77%, 0%, 53%). Its perceived brightness is 52/255.
- Is #491C78 accessible for text?
- Against white, #491C78 has a contrast ratio of 12.20:1 (passes AA for normal text). Against black, it has 1.72:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #491C78?
- The complementary colour is #4B781C (hue 89). For subtle color combinations, use analogous colours #1C1E78 and #761C78. The triadic palette adds #78481C and #1C7848 for vibrant variety.
- How do I use #491C78 in CSS?
- Use any format: color: #491c78; or rgb(73, 28, 120); or hsl(269, 62%, 29%). For CSS custom properties: --color-primary: 269 62% 29%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.