Color #694AA5 Color / Colour Code #694AA5
This page shows the hex color code for color #694aa5 (#694AA5). The colour is a purple tone with 38% saturation and 47% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #694AA5 against common backgrounds.
Complementary Colors
#694AA5 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 230, 260, and 290 degrees for harmonious combinations.
Triadic Palette
Three colors at 260, 20, and 140 degrees.
Color Palettes Using #694AA5
Five shades at lightness levels 15% through 85% while keeping hue at 260 and saturation at 38%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 260 to 305 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 260 with its complement at 80 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #694AA5
Lightness variations at hue 260 and 38% saturation.
CSS Gradients with #694AA5
Design Use Cases for #694AA5
Balanced UI Color
At 38% saturation, #694AA5 strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Primary Interface Color
At 47% lightness, #694AA5 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Creativity & Premium Positioning
#694AA5 falls in the purple spectrum (hue 260). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #694AA5 (hue 260) to its complement at hue 80. For a subtler effect, try pairing with an analogous color at hue 290. Use CSS: background: linear-gradient(135deg, #694aa5, #87a54a);
CSS Code for #694AA5
Similar Colors
Colors visually similar to #694AA5 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #694AA5 across image editing and color design tools.
About Color #694AA5 (#694AA5)
#694AA5 is a purple color (colour) with RGB channel values of 105 red, 74 green, and 165 blue. The blue channel is dominant by a ratio of 2.2:1 over the weakest channel. In HSL terms, the hue sits at 260 degrees with 38% saturation and 47% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #694AA5 is 94/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 36% cyan, 55% magenta, 0% yellow, and 35% key (black).
The WCAG contrast ratio of #694AA5 against white is 6.72:1 and against black is 3.12:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 33% lightness.
The complementary colour #87A54A creates maximum visual tension when paired with #694AA5. For more harmonious color combinations, use the analogous colours #4A59A5 and #964AA5, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #694AA5
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #694AA5?
- #694AA5 is Color #694AA5, a purple color (colour) with RGB(105, 74, 165), HSL(260, 38%, 47%), and CMYK(36%, 55%, 0%, 35%). Its perceived brightness is 94/255.
- Is #694AA5 accessible for text?
- Against white, #694AA5 has a contrast ratio of 6.72:1 (passes AA for normal text). Against black, it has 3.12:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #694AA5?
- The complementary colour is #87A54A (hue 80). For subtle color combinations, use analogous colours #4A59A5 and #964AA5. The triadic palette adds #A5694A and #4AA569 for vibrant variety.
- How do I use #694AA5 in CSS?
- Use any format: color: #694aa5; or rgb(105, 74, 165); or hsl(260, 38%, 47%). For CSS custom properties: --color-primary: 260 38% 47%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.