Color #704B77 Color / Colour Code #704B77
This page shows the hex color code for color #704b77 (#704B77). The colour is a purple tone with 23% saturation and 38% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #704B77 against common backgrounds.
Complementary Colors
#704B77 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 260, 290, and 320 degrees for harmonious combinations.
Triadic Palette
Three colors at 290, 50, and 170 degrees.
Color Palettes Using #704B77
Five shades at lightness levels 15% through 85% while keeping hue at 290 and saturation at 23%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 290 to 335 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 290 with its complement at 110 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #704B77
Lightness variations at hue 290 and 23% saturation.
CSS Gradients with #704B77
Design Use Cases for #704B77
Muted Accent Color
With 23% saturation, #704B77 has a subtle, sophisticated quality. This level of desaturation works well for secondary buttons, inactive states, subtle borders, and backgrounds that need a hint of color without being distracting. Muted colors communicate restraint and professionalism.
Primary Interface Color
At 38% lightness, #704B77 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Creativity & Premium Positioning
#704B77 falls in the purple spectrum (hue 290). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #704B77 (hue 290) to its complement at hue 110. For a subtler effect, try pairing with an analogous color at hue 320. Use CSS: background: linear-gradient(135deg, #704b77, #52774b);
CSS Code for #704B77
Similar Colors
Colors visually similar to #704B77 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #704B77 across image editing and color design tools.
About Color #704B77 (#704B77)
#704B77 is a purple color (colour) with RGB channel values of 112 red, 75 green, and 119 blue. The blue channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 290 degrees with 23% saturation and 38% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #704B77 is 91/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 6% cyan, 37% magenta, 0% yellow, and 53% key (black).
The WCAG contrast ratio of #704B77 against white is 7.09:1 and against black is 2.96:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #52774B creates maximum visual tension when paired with #704B77. For more harmonious color combinations, use the analogous colours #594B77 and #774B68, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #704B77
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #704B77?
- #704B77 is Color #704B77, a purple color (colour) with RGB(112, 75, 119), HSL(290, 23%, 38%), and CMYK(6%, 37%, 0%, 53%). Its perceived brightness is 91/255.
- Is #704B77 accessible for text?
- Against white, #704B77 has a contrast ratio of 7.09:1 (passes AA for normal text). Against black, it has 2.96:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #704B77?
- The complementary colour is #52774B (hue 110). For subtle color combinations, use analogous colours #594B77 and #774B68. The triadic palette adds #77704B and #4B7770 for vibrant variety.
- How do I use #704B77 in CSS?
- Use any format: color: #704b77; or rgb(112, 75, 119); or hsl(290, 23%, 38%). For CSS custom properties: --color-primary: 290 23% 38%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.