Color #7344BB Color / Colour Code #7344BB
This page shows the hex color code for color #7344bb (#7344BB). The colour is a purple tone with 47% saturation and 50% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #7344BB against common backgrounds.
Complementary Colors
#7344BB paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 234, 264, and 294 degrees for harmonious combinations.
Triadic Palette
Three colors at 264, 24, and 144 degrees.
Color Palettes Using #7344BB
Five shades at lightness levels 15% through 85% while keeping hue at 264 and saturation at 47%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 264 to 309 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 264 with its complement at 84 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #7344BB
Lightness variations at hue 264 and 47% saturation.
CSS Gradients with #7344BB
Design Use Cases for #7344BB
Balanced UI Color
At 47% saturation, #7344BB strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Soft Accent & Highlight
With 50% lightness, #7344BB has a softer, more approachable quality. It works well for hover states, subtle highlights, progress indicators, and secondary UI elements. This lightness range is particularly effective for tag backgrounds and status indicators.
Creativity & Premium Positioning
#7344BB falls in the purple spectrum (hue 264). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #7344BB (hue 264) to its complement at hue 84. For a subtler effect, try pairing with an analogous color at hue 294. Use CSS: background: linear-gradient(135deg, #7344bb, #8bbb44);
CSS Code for #7344BB
Similar Colors
Colors visually similar to #7344BB based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #7344BB across image editing and color design tools.
About Color #7344BB (#7344BB)
#7344BB is a purple color (colour) with RGB channel values of 115 red, 68 green, and 187 blue. The blue channel is dominant by a ratio of 2.8:1 over the weakest channel. In HSL terms, the hue sits at 264 degrees with 47% saturation and 50% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #7344BB is 96/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 39% cyan, 64% magenta, 0% yellow, and 27% key (black).
The WCAG contrast ratio of #7344BB against white is 6.42:1 and against black is 3.27:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 35% lightness.
The complementary colour #8BBB44 creates maximum visual tension when paired with #7344BB. For more harmonious color combinations, use the analogous colours #4450BB and #AF44BB, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #7344BB
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #7344BB?
- #7344BB is Color #7344BB, a purple color (colour) with RGB(115, 68, 187), HSL(264, 47%, 50%), and CMYK(39%, 64%, 0%, 27%). Its perceived brightness is 96/255.
- Is #7344BB accessible for text?
- Against white, #7344BB has a contrast ratio of 6.42:1 (passes AA for normal text). Against black, it has 3.27:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #7344BB?
- The complementary colour is #8BBB44 (hue 84). For subtle color combinations, use analogous colours #4450BB and #AF44BB. The triadic palette adds #BB7444 and #44BB74 for vibrant variety.
- How do I use #7344BB in CSS?
- Use any format: color: #7344bb; or rgb(115, 68, 187); or hsl(264, 47%, 50%). For CSS custom properties: --color-primary: 264 47% 50%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.