Color #7373D3 Color / Colour Code #7373D3
This page shows the hex color code for color #7373d3 (#7373D3). The colour is a blue tone with 52% saturation and 64% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #7373D3 against common backgrounds.
Complementary Colors
#7373D3 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 210, 240, and 270 degrees for harmonious combinations.
Triadic Palette
Three colors at 240, 0, and 120 degrees.
Color Palettes Using #7373D3
Five shades at lightness levels 15% through 85% while keeping hue at 240 and saturation at 52%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 240 to 285 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 240 with its complement at 60 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #7373D3
Lightness variations at hue 240 and 52% saturation.
CSS Gradients with #7373D3
Design Use Cases for #7373D3
Balanced UI Color
At 52% saturation, #7373D3 strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Soft Accent & Highlight
With 64% lightness, #7373D3 has a softer, more approachable quality. It works well for hover states, subtle highlights, progress indicators, and secondary UI elements. This lightness range is particularly effective for tag backgrounds and status indicators.
Trust & Professional Identity
#7373D3 sits in the blue range (hue 240). Blue is the world's most popular color for corporate identities because it conveys trust, stability, and competence. Use it for navigation bars, link text, form focus states, and any element where user confidence matters. Financial, healthcare, and technology brands rely heavily on this hue range.
Gradient Pairing
Create a gradient from #7373D3 (hue 240) to its complement at hue 60. For a subtler effect, try pairing with an analogous color at hue 270. Use CSS: background: linear-gradient(135deg, #7373d3, #d3d373);
CSS Code for #7373D3
Similar Colors
Colors visually similar to #7373D3 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #7373D3 across image editing and color design tools.
About Color #7373D3 (#7373D3)
#7373D3 is a blue color (colour) with RGB channel values of 115 red, 115 green, and 211 blue. The blue channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 240 degrees with 52% saturation and 64% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #7373D3 is 126/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 45% cyan, 45% magenta, 0% yellow, and 17% key (black).
The WCAG contrast ratio of #7373D3 against white is 4.10:1 and against black is 5.12:1. This only passes AA for large text (18pt+) on white. For normal body text on white, darken the color or use it on a dark background where it achieves 5.12:1.
The complementary colour #D3D373 creates maximum visual tension when paired with #7373D3. For more harmonious color combinations, use the analogous colours #73A3D3 and #A373D3, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #7373D3
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #7373D3?
- #7373D3 is Color #7373D3, a blue color (colour) with RGB(115, 115, 211), HSL(240, 52%, 64%), and CMYK(45%, 45%, 0%, 17%). Its perceived brightness is 126/255.
- Is #7373D3 accessible for text?
- Against white, #7373D3 has a contrast ratio of 4.10:1 (fails AA for normal text). Against black, it has 5.12:1 (passes AA). It passes AA for large text (18pt+) on white. Use the contrast checker tool for custom background pairings.
- What colours pair well with #7373D3?
- The complementary colour is #D3D373 (hue 60). For subtle color combinations, use analogous colours #73A3D3 and #A373D3. The triadic palette adds #D37373 and #73D373 for vibrant variety.
- How do I use #7373D3 in CSS?
- Use any format: color: #7373d3; or rgb(115, 115, 211); or hsl(240, 52%, 64%). For CSS custom properties: --color-primary: 240 52% 64%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.