Color #774072 Color / Colour Code #774072
This page shows the hex color code for color #774072 (#774072). The colour is a purple tone with 30% saturation and 36% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #774072 against common backgrounds.
Complementary Colors
#774072 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 275, 305, and 335 degrees for harmonious combinations.
Triadic Palette
Three colors at 305, 65, and 185 degrees.
Color Palettes Using #774072
Five shades at lightness levels 15% through 85% while keeping hue at 305 and saturation at 30%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 305 to 350 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 305 with its complement at 125 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #774072
Lightness variations at hue 305 and 30% saturation.
CSS Gradients with #774072
Design Use Cases for #774072
Balanced UI Color
At 30% saturation, #774072 strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Primary Interface Color
At 36% lightness, #774072 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Creativity & Premium Positioning
#774072 falls in the purple spectrum (hue 305). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #774072 (hue 305) to its complement at hue 125. For a subtler effect, try pairing with an analogous color at hue 335. Use CSS: background: linear-gradient(135deg, #774072, #407745);
CSS Code for #774072
Similar Colors
Colors visually similar to #774072 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #774072 across image editing and color design tools.
About Color #774072 (#774072)
#774072 is a purple color (colour) with RGB channel values of 119 red, 64 green, and 114 blue. The red channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 305 degrees with 30% saturation and 36% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #774072 is 86/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 46% magenta, 4% yellow, and 53% key (black).
The WCAG contrast ratio of #774072 against white is 7.61:1 and against black is 2.76:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #407745 creates maximum visual tension when paired with #774072. For more harmonious color combinations, use the analogous colours #604077 and #774057, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #774072
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #774072?
- #774072 is Color #774072, a purple color (colour) with RGB(119, 64, 114), HSL(305, 30%, 36%), and CMYK(0%, 46%, 4%, 53%). Its perceived brightness is 86/255.
- Is #774072 accessible for text?
- Against white, #774072 has a contrast ratio of 7.61:1 (passes AA for normal text). Against black, it has 2.76:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #774072?
- The complementary colour is #407745 (hue 125). For subtle color combinations, use analogous colours #604077 and #774057. The triadic palette adds #737740 and #407377 for vibrant variety.
- How do I use #774072 in CSS?
- Use any format: color: #774072; or rgb(119, 64, 114); or hsl(305, 30%, 36%). For CSS custom properties: --color-primary: 305 30% 36%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.