Color #77434B Color / Colour Code #77434B
This page shows the hex color code for color #77434b (#77434B). The colour is a red tone with 28% saturation and 36% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #77434B against common backgrounds.
Complementary Colors
#77434B paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 321, 351, and 21 degrees for harmonious combinations.
Triadic Palette
Three colors at 351, 111, and 231 degrees.
Color Palettes Using #77434B
Five shades at lightness levels 15% through 85% while keeping hue at 351 and saturation at 28%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 351 to 36 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 351 with its complement at 171 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #77434B
Lightness variations at hue 351 and 28% saturation.
CSS Gradients with #77434B
Design Use Cases for #77434B
Muted Accent Color
With 28% saturation, #77434B has a subtle, sophisticated quality. This level of desaturation works well for secondary buttons, inactive states, subtle borders, and backgrounds that need a hint of color without being distracting. Muted colors communicate restraint and professionalism.
Primary Interface Color
At 36% lightness, #77434B is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Urgency & Energy Signaling
#77434B falls in the red spectrum (hue 351). Red triggers urgency and excitement, making it effective for sale badges, countdown timers, error messages, and "limited time" labels. In data visualization, use it to flag negative values or critical thresholds.
Gradient Pairing
Create a gradient from #77434B (hue 351) to its complement at hue 171. For a subtler effect, try pairing with an analogous color at hue 21. Use CSS: background: linear-gradient(135deg, #77434b, #42766e);
CSS Code for #77434B
Similar Colors
Colors visually similar to #77434B based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #77434B across image editing and color design tools.
About Color #77434B (#77434B)
#77434B is a red color (colour) with RGB channel values of 119 red, 67 green, and 75 blue. The red channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 351 degrees with 28% saturation and 36% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #77434B is 83/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 44% magenta, 37% yellow, and 53% key (black).
The WCAG contrast ratio of #77434B against white is 7.81:1 and against black is 2.69:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #42766E creates maximum visual tension when paired with #77434B. For more harmonious color combinations, use the analogous colours #764264 and #765442, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #77434B
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #77434B?
- #77434B is Color #77434B, a red color (colour) with RGB(119, 67, 75), HSL(351, 28%, 36%), and CMYK(0%, 44%, 37%, 53%). Its perceived brightness is 83/255.
- Is #77434B accessible for text?
- Against white, #77434B has a contrast ratio of 7.81:1 (passes AA for normal text). Against black, it has 2.69:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #77434B?
- The complementary colour is #42766E (hue 171). For subtle color combinations, use analogous colours #764264 and #765442. The triadic palette adds #4A7642 and #424A76 for vibrant variety.
- How do I use #77434B in CSS?
- Use any format: color: #77434b; or rgb(119, 67, 75); or hsl(351, 28%, 36%). For CSS custom properties: --color-primary: 351 28% 36%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.