Color #968AEA Color / Colour Code #968AEA
This page shows the hex color code for color #968aea (#968AEA). The colour is a blue tone with 70% saturation and 73% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #968AEA against common backgrounds.
Complementary Colors
#968AEA paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 218, 248, and 278 degrees for harmonious combinations.
Triadic Palette
Three colors at 248, 8, and 128 degrees.
Color Palettes Using #968AEA
Five shades at lightness levels 15% through 85% while keeping hue at 248 and saturation at 70%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 248 to 293 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 248 with its complement at 68 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #968AEA
Lightness variations at hue 248 and 70% saturation.
CSS Gradients with #968AEA
Design Use Cases for #968AEA
Vibrant Brand Color
#968AEA has a strong 70% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Light Background Tint
#968AEA at 73% lightness creates a gentle tinted background. Use it for section backgrounds, alert banners, or card surfaces that need to stand out from a white page without strong contrast. It adds color personality while keeping the design light and open.
Trust & Professional Identity
#968AEA sits in the blue range (hue 248). Blue is the world's most popular color for corporate identities because it conveys trust, stability, and competence. Use it for navigation bars, link text, form focus states, and any element where user confidence matters. Financial, healthcare, and technology brands rely heavily on this hue range.
Gradient Pairing
Create a gradient from #968AEA (hue 248) to its complement at hue 68. For a subtler effect, try pairing with an analogous color at hue 278. Use CSS: background: linear-gradient(135deg, #968aea, #ddea8a);
CSS Code for #968AEA
Similar Colors
Colors visually similar to #968AEA based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #968AEA across image editing and color design tools.
About Color #968AEA (#968AEA)
#968AEA is a blue color (colour) with RGB channel values of 150 red, 138 green, and 234 blue. The blue channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 248 degrees with 70% saturation and 73% lightness, placing it in the cool range of the colour spectrum.
The perceived brightness of #968AEA is 153/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This is a medium-brightness color that can work with either dark or light text depending on font weight and size. For print production, the CMYK equivalent is 36% cyan, 41% magenta, 0% yellow, and 8% key (black).
The WCAG contrast ratio of #968AEA against white is 2.95:1 and against black is 7.12:1. This does not meet AA requirements on white. Use it on dark backgrounds where it achieves 7.12:1, or use it exclusively for decorative purposes.
The complementary colour #DDEA8A creates maximum visual tension when paired with #968AEA. For more harmonious color combinations, use the analogous colours #8AADEA and #C78AEA, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #968AEA
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #968AEA?
- #968AEA is Color #968AEA, a blue color (colour) with RGB(150, 138, 234), HSL(248, 70%, 73%), and CMYK(36%, 41%, 0%, 8%). Its perceived brightness is 153/255.
- Is #968AEA accessible for text?
- Against white, #968AEA has a contrast ratio of 2.95:1 (fails AA for normal text). Against black, it has 7.12:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #968AEA?
- The complementary colour is #DDEA8A (hue 68). For subtle color combinations, use analogous colours #8AADEA and #C78AEA. The triadic palette adds #EA978A and #8AEA97 for vibrant variety.
- How do I use #968AEA in CSS?
- Use any format: color: #968aea; or rgb(150, 138, 234); or hsl(248, 70%, 73%). For CSS custom properties: --color-primary: 248 70% 73%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.