Color #97013C Color / Colour Code #97013C
This page shows the hex color code for color #97013c (#97013C). The colour is a pink tone with 99% saturation and 30% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #97013C against common backgrounds.
Complementary Colors
#97013C paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 306, 336, and 6 degrees for harmonious combinations.
Triadic Palette
Three colors at 336, 96, and 216 degrees.
Color Palettes Using #97013C
Five shades at lightness levels 15% through 85% while keeping hue at 336 and saturation at 99%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 336 to 21 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 336 with its complement at 156 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #97013C
Lightness variations at hue 336 and 99% saturation.
CSS Gradients with #97013C
Design Use Cases for #97013C
High-Impact Accent
With 99% saturation, #97013C is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Primary Interface Color
At 30% lightness, #97013C is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Playfulness & Compassion
#97013C is in the pink range (hue 336). Pink ranges from energetic to gentle depending on saturation and lightness. Use it for beauty and cosmetics branding, social app interfaces, Valentine's themes, and youth-oriented design. Desaturated pinks work well as soft background tints.
Gradient Pairing
Create a gradient from #97013C (hue 336) to its complement at hue 156. For a subtler effect, try pairing with an analogous color at hue 6. Use CSS: background: linear-gradient(135deg, #97013c, #01985c);
CSS Code for #97013C
Similar Colors
Colors visually similar to #97013C based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #97013C across image editing and color design tools.
About Color #97013C (#97013C)
#97013C is a pink color (colour) with RGB channel values of 151 red, 1 green, and 60 blue. The red channel is dominant by a ratio of 151.0:1 over the weakest channel. In HSL terms, the hue sits at 336 degrees with 99% saturation and 30% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #97013C is 53/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 99% magenta, 60% yellow, and 41% key (black).
The WCAG contrast ratio of #97013C against white is 8.80:1 and against black is 2.39:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #01985C creates maximum visual tension when paired with #97013C. For more harmonious color combinations, use the analogous colours #980189 and #981001, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #97013C
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #97013C?
- #97013C is Color #97013C, a pink color (colour) with RGB(151, 1, 60), HSL(336, 99%, 30%), and CMYK(0%, 99%, 60%, 41%). Its perceived brightness is 53/255.
- Is #97013C accessible for text?
- Against white, #97013C has a contrast ratio of 8.80:1 (passes AA for normal text). Against black, it has 2.39:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #97013C?
- The complementary colour is #01985C (hue 156). For subtle color combinations, use analogous colours #980189 and #981001. The triadic palette adds #3D9801 and #013D98 for vibrant variety.
- How do I use #97013C in CSS?
- Use any format: color: #97013c; or rgb(151, 1, 60); or hsl(336, 99%, 30%). For CSS custom properties: --color-primary: 336 99% 30%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.