Color #97691C Color / Colour Code #97691C
This page shows the hex color code for color #97691c (#97691C). The colour is a orange tone with 69% saturation and 35% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #97691C against common backgrounds.
Complementary Colors
#97691C paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 8, 38, and 68 degrees for harmonious combinations.
Triadic Palette
Three colors at 38, 158, and 278 degrees.
Color Palettes Using #97691C
Five shades at lightness levels 15% through 85% while keeping hue at 38 and saturation at 69%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 38 to 83 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 38 with its complement at 218 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #97691C
Lightness variations at hue 38 and 69% saturation.
CSS Gradients with #97691C
Design Use Cases for #97691C
Vibrant Brand Color
#97691C has a strong 69% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Primary Interface Color
At 35% lightness, #97691C is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Warmth & Enthusiasm
#97691C sits in the orange range (hue 38). Orange combines the energy of red with the warmth of yellow. It works naturally for progress indicators, pricing highlights, "new" badges, and friendly call-to-action buttons. Food and fitness brands frequently use this hue range.
Gradient Pairing
Create a gradient from #97691C (hue 38) to its complement at hue 218. For a subtler effect, try pairing with an analogous color at hue 68. Use CSS: background: linear-gradient(135deg, #97691c, #1c4997);
CSS Code for #97691C
Similar Colors
Colors visually similar to #97691C based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #97691C across image editing and color design tools.
About Color #97691C (#97691C)
#97691C is a orange color (colour) with RGB channel values of 151 red, 105 green, and 28 blue. The red channel is dominant by a ratio of 5.4:1 over the weakest channel. In HSL terms, the hue sits at 38 degrees with 69% saturation and 35% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #97691C is 110/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 30% magenta, 81% yellow, and 41% key (black).
The WCAG contrast ratio of #97691C against white is 4.82:1 and against black is 4.35:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 25% lightness.
The complementary colour #1C4997 creates maximum visual tension when paired with #97691C. For more harmonious color combinations, use the analogous colours #972C1C and #86971C, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #97691C
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #97691C?
- #97691C is Color #97691C, a orange color (colour) with RGB(151, 105, 28), HSL(38, 69%, 35%), and CMYK(0%, 30%, 81%, 41%). Its perceived brightness is 110/255.
- Is #97691C accessible for text?
- Against white, #97691C has a contrast ratio of 4.82:1 (passes AA for normal text). Against black, it has 4.35:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #97691C?
- The complementary colour is #1C4997 (hue 218). For subtle color combinations, use analogous colours #972C1C and #86971C. The triadic palette adds #1C976A and #6A1C97 for vibrant variety.
- How do I use #97691C in CSS?
- Use any format: color: #97691c; or rgb(151, 105, 28); or hsl(38, 69%, 35%). For CSS custom properties: --color-primary: 38 69% 35%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.