Color #990010 Color / Colour Code #990010
This page shows the hex color code for color #990010 (#990010). The colour is a red tone with 100% saturation and 30% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #990010 against common backgrounds.
Complementary Colors
#990010 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 324, 354, and 24 degrees for harmonious combinations.
Triadic Palette
Three colors at 354, 114, and 234 degrees.
Color Palettes Using #990010
Five shades at lightness levels 15% through 85% while keeping hue at 354 and saturation at 100%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 354 to 39 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 354 with its complement at 174 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #990010
Lightness variations at hue 354 and 100% saturation.
CSS Gradients with #990010
Design Use Cases for #990010
High-Impact Accent
With 100% saturation, #990010 is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Primary Interface Color
At 30% lightness, #990010 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Urgency & Energy Signaling
#990010 falls in the red spectrum (hue 354). Red triggers urgency and excitement, making it effective for sale badges, countdown timers, error messages, and "limited time" labels. In data visualization, use it to flag negative values or critical thresholds.
Gradient Pairing
Create a gradient from #990010 (hue 354) to its complement at hue 174. For a subtler effect, try pairing with an analogous color at hue 24. Use CSS: background: linear-gradient(135deg, #990010, #00998a);
CSS Code for #990010
Similar Colors
Colors visually similar to #990010 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #990010 across image editing and color design tools.
About Color #990010 (#990010)
#990010 is a red color (colour) with RGB channel values of 153 red, 0 green, and 16 blue. The red channel is dominant by a ratio of 153.0:1 over the weakest channel. In HSL terms, the hue sits at 354 degrees with 100% saturation and 30% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #990010 is 48/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 100% magenta, 90% yellow, and 40% key (black).
The WCAG contrast ratio of #990010 against white is 8.89:1 and against black is 2.36:1. This exceeds the AAA requirement (7:1) for normal text on white, making it excellent for body text and small UI labels on light backgrounds.
The complementary colour #00998A creates maximum visual tension when paired with #990010. For more harmonious color combinations, use the analogous colours #99005C and #993D00, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #990010
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #990010?
- #990010 is Color #990010, a red color (colour) with RGB(153, 0, 16), HSL(354, 100%, 30%), and CMYK(0%, 100%, 90%, 40%). Its perceived brightness is 48/255.
- Is #990010 accessible for text?
- Against white, #990010 has a contrast ratio of 8.89:1 (passes AA for normal text). Against black, it has 2.36:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #990010?
- The complementary colour is #00998A (hue 174). For subtle color combinations, use analogous colours #99005C and #993D00. The triadic palette adds #0F9900 and #000F99 for vibrant variety.
- How do I use #990010 in CSS?
- Use any format: color: #990010; or rgb(153, 0, 16); or hsl(354, 100%, 30%). For CSS custom properties: --color-primary: 354 100% 30%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.