Color #B39970 Color / Colour Code #B39970
This page shows the hex color code for color #b39970 (#B39970). The colour is a orange tone with 31% saturation and 57% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #B39970 against common backgrounds.
Complementary Colors
#B39970 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 7, 37, and 67 degrees for harmonious combinations.
Triadic Palette
Three colors at 37, 157, and 277 degrees.
Color Palettes Using #B39970
Five shades at lightness levels 15% through 85% while keeping hue at 37 and saturation at 31%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 37 to 82 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 37 with its complement at 217 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #B39970
Lightness variations at hue 37 and 31% saturation.
CSS Gradients with #B39970
Design Use Cases for #B39970
Balanced UI Color
At 31% saturation, #B39970 strikes a balance between vibrancy and restraint. This makes it versatile for primary UI elements like navigation bars, card headers, and form accents. It draws attention without overwhelming adjacent content.
Soft Accent & Highlight
With 57% lightness, #B39970 has a softer, more approachable quality. It works well for hover states, subtle highlights, progress indicators, and secondary UI elements. This lightness range is particularly effective for tag backgrounds and status indicators.
Warmth & Enthusiasm
#B39970 sits in the orange range (hue 37). Orange combines the energy of red with the warmth of yellow. It works naturally for progress indicators, pricing highlights, "new" badges, and friendly call-to-action buttons. Food and fitness brands frequently use this hue range.
Gradient Pairing
Create a gradient from #B39970 (hue 37) to its complement at hue 217. For a subtler effect, try pairing with an analogous color at hue 67. Use CSS: background: linear-gradient(135deg, #b39970, #6f89b3);
CSS Code for #B39970
Similar Colors
Colors visually similar to #B39970 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #B39970 across image editing and color design tools.
About Color #B39970 (#B39970)
#B39970 is a orange color (colour) with RGB channel values of 179 red, 153 green, and 112 blue. The red channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 37 degrees with 31% saturation and 57% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #B39970 is 156/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This is a medium-brightness color that can work with either dark or light text depending on font weight and size. For print production, the CMYK equivalent is 0% cyan, 15% magenta, 37% yellow, and 30% key (black).
The WCAG contrast ratio of #B39970 against white is 2.72:1 and against black is 7.71:1. This does not meet AA requirements on white. Use it on dark backgrounds where it achieves 7.71:1, or use it exclusively for decorative purposes.
The complementary colour #6F89B3 creates maximum visual tension when paired with #B39970. For more harmonious color combinations, use the analogous colours #B3776F and #ABB36F, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #B39970
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #B39970?
- #B39970 is Color #B39970, a orange color (colour) with RGB(179, 153, 112), HSL(37, 31%, 57%), and CMYK(0%, 15%, 37%, 30%). Its perceived brightness is 156/255.
- Is #B39970 accessible for text?
- Against white, #B39970 has a contrast ratio of 2.72:1 (fails AA for normal text). Against black, it has 7.71:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #B39970?
- The complementary colour is #6F89B3 (hue 217). For subtle color combinations, use analogous colours #B3776F and #ABB36F. The triadic palette adds #6FB399 and #996FB3 for vibrant variety.
- How do I use #B39970 in CSS?
- Use any format: color: #b39970; or rgb(179, 153, 112); or hsl(37, 31%, 57%). For CSS custom properties: --color-primary: 37 31% 57%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.