Pinterest Red Color / Colour Code #BD081C
This page shows the hex color code for pinterest red (#BD081C). The colour is a red tone with 92% saturation and 39% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #BD081C against common backgrounds.
Complementary Colors
#BD081C paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 323, 353, and 23 degrees for harmonious combinations.
Triadic Palette
Three colors at 353, 113, and 233 degrees.
Color Palettes Using #BD081C
Five shades at lightness levels 15% through 85% while keeping hue at 353 and saturation at 92%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 353 to 38 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 353 with its complement at 173 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #BD081C
Lightness variations at hue 353 and 92% saturation.
CSS Gradients with #BD081C
Design Use Cases for #BD081C
High-Impact Accent
With 92% saturation, #BD081C is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Primary Interface Color
At 39% lightness, #BD081C is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Urgency & Energy Signaling
#BD081C falls in the red spectrum (hue 353). Red triggers urgency and excitement, making it effective for sale badges, countdown timers, error messages, and "limited time" labels. In data visualization, use it to flag negative values or critical thresholds.
Gradient Pairing
Create a gradient from #BD081C (hue 353) to its complement at hue 173. For a subtler effect, try pairing with an analogous color at hue 23. Use CSS: background: linear-gradient(135deg, #bd081c, #08bfaa);
CSS Code for #BD081C
Similar Colors
Colors visually similar to #BD081C based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #BD081C across image editing and color design tools.
About Pinterest Red (#BD081C)
#BD081C is a red color (colour) with RGB channel values of 189 red, 8 green, and 28 blue. The red channel is dominant by a ratio of 23.6:1 over the weakest channel. In HSL terms, the hue sits at 353 degrees with 92% saturation and 39% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #BD081C is 64/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 96% magenta, 85% yellow, and 26% key (black).
The WCAG contrast ratio of #BD081C against white is 6.53:1 and against black is 3.22:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 27% lightness.
The complementary colour #08BFAA creates maximum visual tension when paired with #BD081C. For more harmonious color combinations, use the analogous colours #BF0879 and #BF4E08, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #BD081C
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #BD081C?
- #BD081C is Pinterest Red, a red color (colour) with RGB(189, 8, 28), HSL(353, 92%, 39%), and CMYK(0%, 96%, 85%, 26%). Its perceived brightness is 64/255.
- Is #BD081C accessible for text?
- Against white, #BD081C has a contrast ratio of 6.53:1 (passes AA for normal text). Against black, it has 3.22:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #BD081C?
- The complementary colour is #08BFAA (hue 173). For subtle color combinations, use analogous colours #BF0879 and #BF4E08. The triadic palette adds #1DBF08 and #081DBF for vibrant variety.
- How do I use #BD081C in CSS?
- Use any format: color: #bd081c; or rgb(189, 8, 28); or hsl(353, 92%, 39%). For CSS custom properties: --color-primary: 353 92% 39%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.