Color #D327A0 Color / Colour Code #D327A0
This page shows the hex color code for color #d327a0 (#D327A0). The colour is a pink tone with 69% saturation and 49% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #D327A0 against common backgrounds.
Complementary Colors
#D327A0 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 288, 318, and 348 degrees for harmonious combinations.
Triadic Palette
Three colors at 318, 78, and 198 degrees.
Color Palettes Using #D327A0
Five shades at lightness levels 15% through 85% while keeping hue at 318 and saturation at 69%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 318 to 3 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 318 with its complement at 138 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #D327A0
Lightness variations at hue 318 and 69% saturation.
CSS Gradients with #D327A0
Design Use Cases for #D327A0
Vibrant Brand Color
#D327A0 has a strong 69% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Primary Interface Color
At 49% lightness, #D327A0 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Playfulness & Compassion
#D327A0 is in the pink range (hue 318). Pink ranges from energetic to gentle depending on saturation and lightness. Use it for beauty and cosmetics branding, social app interfaces, Valentine's themes, and youth-oriented design. Desaturated pinks work well as soft background tints.
Gradient Pairing
Create a gradient from #D327A0 (hue 318) to its complement at hue 138. For a subtler effect, try pairing with an analogous color at hue 348. Use CSS: background: linear-gradient(135deg, #d327a0, #27d35a);
CSS Code for #D327A0
Similar Colors
Colors visually similar to #D327A0 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #D327A0 across image editing and color design tools.
About Color #D327A0 (#D327A0)
#D327A0 is a pink color (colour) with RGB channel values of 211 red, 39 green, and 160 blue. The red channel is dominant by a ratio of 5.4:1 over the weakest channel. In HSL terms, the hue sits at 318 degrees with 69% saturation and 49% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #D327A0 is 104/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 82% magenta, 24% yellow, and 17% key (black).
The WCAG contrast ratio of #D327A0 against white is 4.60:1 and against black is 4.57:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 34% lightness.
The complementary colour #27D35A creates maximum visual tension when paired with #D327A0. For more harmonious color combinations, use the analogous colours #B127D3 and #D32749, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #D327A0
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #D327A0?
- #D327A0 is Color #D327A0, a pink color (colour) with RGB(211, 39, 160), HSL(318, 69%, 49%), and CMYK(0%, 82%, 24%, 17%). Its perceived brightness is 104/255.
- Is #D327A0 accessible for text?
- Against white, #D327A0 has a contrast ratio of 4.60:1 (passes AA for normal text). Against black, it has 4.57:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #D327A0?
- The complementary colour is #27D35A (hue 138). For subtle color combinations, use analogous colours #B127D3 and #D32749. The triadic palette adds #9FD327 and #279FD3 for vibrant variety.
- How do I use #D327A0 in CSS?
- Use any format: color: #d327a0; or rgb(211, 39, 160); or hsl(318, 69%, 49%). For CSS custom properties: --color-primary: 318 69% 49%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.