Color #E490A5 Color / Colour Code #E490A5
This page shows the hex color code for color #e490a5 (#E490A5). The colour is a red tone with 61% saturation and 73% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #E490A5 against common backgrounds.
Complementary Colors
#E490A5 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 315, 345, and 15 degrees for harmonious combinations.
Triadic Palette
Three colors at 345, 105, and 225 degrees.
Color Palettes Using #E490A5
Five shades at lightness levels 15% through 85% while keeping hue at 345 and saturation at 61%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 345 to 30 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 345 with its complement at 165 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #E490A5
Lightness variations at hue 345 and 61% saturation.
CSS Gradients with #E490A5
Design Use Cases for #E490A5
Vibrant Brand Color
#E490A5 has a strong 61% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Light Background Tint
#E490A5 at 73% lightness creates a gentle tinted background. Use it for section backgrounds, alert banners, or card surfaces that need to stand out from a white page without strong contrast. It adds color personality while keeping the design light and open.
Urgency & Energy Signaling
#E490A5 falls in the red spectrum (hue 345). Red triggers urgency and excitement, making it effective for sale badges, countdown timers, error messages, and "limited time" labels. In data visualization, use it to flag negative values or critical thresholds.
Gradient Pairing
Create a gradient from #E490A5 (hue 345) to its complement at hue 165. For a subtler effect, try pairing with an analogous color at hue 15. Use CSS: background: linear-gradient(135deg, #e490a5, #90e4cf);
CSS Code for #E490A5
Similar Colors
Colors visually similar to #E490A5 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #E490A5 across image editing and color design tools.
About Color #E490A5 (#E490A5)
#E490A5 is a red color (colour) with RGB channel values of 228 red, 144 green, and 165 blue. The red channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 345 degrees with 61% saturation and 73% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #E490A5 is 172/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This is a medium-brightness color that can work with either dark or light text depending on font weight and size. For print production, the CMYK equivalent is 0% cyan, 37% magenta, 28% yellow, and 11% key (black).
The WCAG contrast ratio of #E490A5 against white is 2.38:1 and against black is 8.83:1. This does not meet AA requirements on white. Use it on dark backgrounds where it achieves 8.83:1, or use it exclusively for decorative purposes.
The complementary colour #90E4CF creates maximum visual tension when paired with #E490A5. For more harmonious color combinations, use the analogous colours #E490CF and #E4A590, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #E490A5
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #E490A5?
- #E490A5 is Color #E490A5, a red color (colour) with RGB(228, 144, 165), HSL(345, 61%, 73%), and CMYK(0%, 37%, 28%, 11%). Its perceived brightness is 172/255.
- Is #E490A5 accessible for text?
- Against white, #E490A5 has a contrast ratio of 2.38:1 (fails AA for normal text). Against black, it has 8.83:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #E490A5?
- The complementary colour is #90E4CF (hue 165). For subtle color combinations, use analogous colours #E490CF and #E4A590. The triadic palette adds #A5E490 and #90A5E4 for vibrant variety.
- How do I use #E490A5 in CSS?
- Use any format: color: #e490a5; or rgb(228, 144, 165); or hsl(345, 61%, 73%). For CSS custom properties: --color-primary: 345 61% 73%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.