Color #E490DF Color / Colour Code #E490DF
This page shows the hex color code for color #e490df (#E490DF). The colour is a purple tone with 61% saturation and 73% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #E490DF against common backgrounds.
Complementary Colors
#E490DF paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 274, 304, and 334 degrees for harmonious combinations.
Triadic Palette
Three colors at 304, 64, and 184 degrees.
Color Palettes Using #E490DF
Five shades at lightness levels 15% through 85% while keeping hue at 304 and saturation at 61%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 304 to 349 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 304 with its complement at 124 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #E490DF
Lightness variations at hue 304 and 61% saturation.
CSS Gradients with #E490DF
Design Use Cases for #E490DF
Vibrant Brand Color
#E490DF has a strong 61% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Light Background Tint
#E490DF at 73% lightness creates a gentle tinted background. Use it for section backgrounds, alert banners, or card surfaces that need to stand out from a white page without strong contrast. It adds color personality while keeping the design light and open.
Creativity & Premium Positioning
#E490DF falls in the purple spectrum (hue 304). Purple communicates creativity, wisdom, and luxury. It is effective for premium product highlights, creative portfolio accents, meditation app interfaces, and rewards program branding. Purple occupies a unique space between the energy of red and the calm of blue.
Gradient Pairing
Create a gradient from #E490DF (hue 304) to its complement at hue 124. For a subtler effect, try pairing with an analogous color at hue 334. Use CSS: background: linear-gradient(135deg, #e490df, #90e496);
CSS Code for #E490DF
Similar Colors
Colors visually similar to #E490DF based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #E490DF across image editing and color design tools.
About Color #E490DF (#E490DF)
#E490DF is a purple color (colour) with RGB channel values of 228 red, 144 green, and 223 blue. The red channel is dominant with a relatively balanced channel distribution. In HSL terms, the hue sits at 304 degrees with 61% saturation and 73% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #E490DF is 178/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This is a medium-brightness color that can work with either dark or light text depending on font weight and size. For print production, the CMYK equivalent is 0% cyan, 37% magenta, 2% yellow, and 11% key (black).
The WCAG contrast ratio of #E490DF against white is 2.25:1 and against black is 9.35:1. This does not meet AA requirements on white. Use it on dark backgrounds where it achieves 9.35:1, or use it exclusively for decorative purposes.
The complementary colour #90E496 creates maximum visual tension when paired with #E490DF. For more harmonious color combinations, use the analogous colours #C090E4 and #E490B5, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #E490DF
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #E490DF?
- #E490DF is Color #E490DF, a purple color (colour) with RGB(228, 144, 223), HSL(304, 61%, 73%), and CMYK(0%, 37%, 2%, 11%). Its perceived brightness is 178/255.
- Is #E490DF accessible for text?
- Against white, #E490DF has a contrast ratio of 2.25:1 (fails AA for normal text). Against black, it has 9.35:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #E490DF?
- The complementary colour is #90E496 (hue 124). For subtle color combinations, use analogous colours #C090E4 and #E490B5. The triadic palette adds #DFE490 and #90DFE4 for vibrant variety.
- How do I use #E490DF in CSS?
- Use any format: color: #e490df; or rgb(228, 144, 223); or hsl(304, 61%, 73%). For CSS custom properties: --color-primary: 304 61% 73%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.