Color #E70040 Color / Colour Code #E70040
This page shows the hex color code for color #e70040 (#E70040). The colour is a pink tone with 100% saturation and 45% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #E70040 against common backgrounds.
Complementary Colors
#E70040 paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 313, 343, and 13 degrees for harmonious combinations.
Triadic Palette
Three colors at 343, 103, and 223 degrees.
Color Palettes Using #E70040
Five shades at lightness levels 15% through 85% while keeping hue at 343 and saturation at 100%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 343 to 28 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 343 with its complement at 163 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #E70040
Lightness variations at hue 343 and 100% saturation.
CSS Gradients with #E70040
Design Use Cases for #E70040
High-Impact Accent
With 100% saturation, #E70040 is highly vivid. Reserve this for elements that need maximum attention: primary action buttons, notification badges, error states, or promotional banners. Use sparingly alongside neutral tones to avoid visual fatigue.
Primary Interface Color
At 45% lightness, #E70040 is in the mid-range, making it ideal for interactive elements like buttons, links, and selected states. This lightness level ensures good contrast against both light and dark adjacent elements in most layouts.
Playfulness & Compassion
#E70040 is in the pink range (hue 343). Pink ranges from energetic to gentle depending on saturation and lightness. Use it for beauty and cosmetics branding, social app interfaces, Valentine's themes, and youth-oriented design. Desaturated pinks work well as soft background tints.
Gradient Pairing
Create a gradient from #E70040 (hue 343) to its complement at hue 163. For a subtler effect, try pairing with an analogous color at hue 13. Use CSS: background: linear-gradient(135deg, #e70040, #00e6a4);
CSS Code for #E70040
Similar Colors
Colors visually similar to #E70040 based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #E70040 across image editing and color design tools.
About Color #E70040 (#E70040)
#E70040 is a pink color (colour) with RGB channel values of 231 red, 0 green, and 64 blue. The red channel is dominant by a ratio of 231.0:1 over the weakest channel. In HSL terms, the hue sits at 343 degrees with 100% saturation and 45% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #E70040 is 76/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This appears dark to the human eye, so pair it with light text for adequate readability. For print production, the CMYK equivalent is 0% cyan, 100% magenta, 72% yellow, and 9% key (black).
The WCAG contrast ratio of #E70040 against white is 4.70:1 and against black is 4.47:1. This meets the AA requirement (4.5:1) for normal text on white. For AAA compliance, consider darkening to at least 31% lightness.
The complementary colour #00E6A4 creates maximum visual tension when paired with #E70040. For more harmonious color combinations, use the analogous colours #E600B4 and #E63200, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #E70040
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #E70040?
- #E70040 is Color #E70040, a pink color (colour) with RGB(231, 0, 64), HSL(343, 100%, 45%), and CMYK(0%, 100%, 72%, 9%). Its perceived brightness is 76/255.
- Is #E70040 accessible for text?
- Against white, #E70040 has a contrast ratio of 4.70:1 (passes AA for normal text). Against black, it has 4.47:1 (fails AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #E70040?
- The complementary colour is #00E6A4 (hue 163). For subtle color combinations, use analogous colours #E600B4 and #E63200. The triadic palette adds #41E600 and #0041E6 for vibrant variety.
- How do I use #E70040 in CSS?
- Use any format: color: #e70040; or rgb(231, 0, 64); or hsl(343, 100%, 45%). For CSS custom properties: --color-primary: 343 100% 45%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.