Color #EF768A Color / Colour Code #EF768A
This page shows the hex color code for color #ef768a (#EF768A). The colour is a red tone with 79% saturation and 70% lightness. Explore its conversions, colour palettes, gradients, accessibility data, and CSS code below.
Color Conversions
Accessibility Contrast
WCAG contrast ratios for #EF768A against common backgrounds.
Complementary Colors
#EF768A paired with its color wheel opposite for maximum contrast.
Analogous Colors
Hues at 320, 350, and 20 degrees for harmonious combinations.
Triadic Palette
Three colors at 350, 110, and 230 degrees.
Color Palettes Using #EF768A
Five shades at lightness levels 15% through 85% while keeping hue at 350 and saturation at 79%. Use the darkest shade for text and the lightest for backgrounds to build a cohesive single-hue design system.
Adjacent hues from 350 to 35 degrees create a warm, unified palette. This analogous scheme works for marketing materials, seasonal campaigns, and any design that needs visual warmth without clashing colors.
Combines the base color at hue 350 with its complement at 170 and two adjacent cool tones. This split-complementary approach provides strong visual contrast while remaining more balanced than a pure complementary scheme.
Five evenly spaced hues at 40% saturation and 80% lightness. Pastels are gentle on the eyes and work well for dashboards, onboarding screens, category tags, and any interface where multiple distinct colors are needed without visual aggression.
Shades & Tints of #EF768A
Lightness variations at hue 350 and 79% saturation.
CSS Gradients with #EF768A
Design Use Cases for #EF768A
Vibrant Brand Color
#EF768A has a strong 79% saturation that makes it ideal for brand identity elements. Use it for logos, primary call-to-action buttons, hero section accents, and marketing materials where visual impact matters. This saturation level is eye-catching without being harsh.
Light Background Tint
#EF768A at 70% lightness creates a gentle tinted background. Use it for section backgrounds, alert banners, or card surfaces that need to stand out from a white page without strong contrast. It adds color personality while keeping the design light and open.
Urgency & Energy Signaling
#EF768A falls in the red spectrum (hue 350). Red triggers urgency and excitement, making it effective for sale badges, countdown timers, error messages, and "limited time" labels. In data visualization, use it to flag negative values or critical thresholds.
Gradient Pairing
Create a gradient from #EF768A (hue 350) to its complement at hue 170. For a subtler effect, try pairing with an analogous color at hue 20. Use CSS: background: linear-gradient(135deg, #ef768a, #76efdb);
CSS Code for #EF768A
Similar Colors
Colors visually similar to #EF768A based on RGB, lightness, and hue variations.
Use This Color in Design Tools
Apply #EF768A across image editing and color design tools.
About Color #EF768A (#EF768A)
#EF768A is a red color (colour) with RGB channel values of 239 red, 118 green, and 138 blue. The red channel is dominant by a ratio of 2.0:1 over the weakest channel. In HSL terms, the hue sits at 350 degrees with 79% saturation and 70% lightness, placing it in the warm range of the colour spectrum.
The perceived brightness of #EF768A is 156/255 using the ITU-R BT.601 luma formula (0.299R + 0.587G + 0.114B). This is a medium-brightness color that can work with either dark or light text depending on font weight and size. For print production, the CMYK equivalent is 0% cyan, 51% magenta, 42% yellow, and 6% key (black).
The WCAG contrast ratio of #EF768A against white is 2.75:1 and against black is 7.63:1. This does not meet AA requirements on white. Use it on dark backgrounds where it achieves 7.63:1, or use it exclusively for decorative purposes.
The complementary colour #76EFDB creates maximum visual tension when paired with #EF768A. For more harmonious color combinations, use the analogous colours #EF76C7 and #EF9E76, which sit 30 degrees on either side of the hue wheel. To build a complete design system, start with the monochromatic scale above for consistent shade variations, then add one complementary or triadic accent for interactive elements.
How to Explore Color #EF768A
- Enter your color value in HEX format.
- The tool converts it to RGB, HSL, CMYK format in real time.
- Copy the converted value to your clipboard.
What is HEX to RGB, HSL, CMYK color conversion
Converting from HEX to RGB, HSL, CMYK translates a color value between two different color models. Different color models are used in web design (HEX, RGB), print (CMYK), and color theory (HSL, HSV).
Related Tools & Colors
Frequently Asked Questions
- What color / colour is #EF768A?
- #EF768A is Color #EF768A, a red color (colour) with RGB(239, 118, 138), HSL(350, 79%, 70%), and CMYK(0%, 51%, 42%, 6%). Its perceived brightness is 156/255.
- Is #EF768A accessible for text?
- Against white, #EF768A has a contrast ratio of 2.75:1 (fails AA for normal text). Against black, it has 7.63:1 (passes AA). Use the contrast checker tool for custom background pairings.
- What colours pair well with #EF768A?
- The complementary colour is #76EFDB (hue 170). For subtle color combinations, use analogous colours #EF76C7 and #EF9E76. The triadic palette adds #8AEF76 and #768AEF for vibrant variety.
- How do I use #EF768A in CSS?
- Use any format: color: #ef768a; or rgb(239, 118, 138); or hsl(350, 79%, 70%). For CSS custom properties: --color-primary: 350 79% 70%; then use it as hsl(var(--color-primary)).
- Is this color / colour explorer free?
- Yes, completely free with no signup required. All colour calculations run in your browser. You can explore any valid hex color code, not just the pre-generated palette.